AT&T 10DLC
Please see the information below provided by AT&T regarding details of their A2P 10DLC launch and rates.NEW – 10DLC – There is conflicting information in the market. See below for clarification and updates:
To allow additional time for industry readiness for AT&T 10DLC SMS launch, here are the official timelines:
- AT&T begins migration of DCA/aggregators to the AT&T class based 10DLC on February 1, 2021.
- AT&T Pass through MT fees will be applied to March 2021 traffic for invoicing in April 2021.
- AT&T does not plan to block traffic as of February or March simply because it is un-registered.
* 1. Class “T” allows for un-registered traffic to continue to be delivered at a rate of $0.004 per MT.
* 2. This is to allow additional time for scaling of the registration process to handle the number of brands to be registered.
* 3. As of June 1, 2021, the grace period for unregistered traffic ends and unregistered traffic as of June 1, 2021 is subject to being blocked.
- There are no fines associated with the AT&T 10DLC product offering associated with the February product launch or March rating dates.
|
A2P 10DLC Message Class |
Use Case |
Campaign Type |
SMS 10DLC Pass Through Fee Per Class (MT only) |
MMS 10DLC Pass Through Fee Per Class (MT only) |
|
(Risk Level) |
||||
|
A |
Standard |
Declared Use Case |
$0.0020 |
$0.0035 |
|
B |
(Low risk provider) |
Mixed / Marketing |
$0.0030 |
$0.0035 |
|
C |
Standard |
Declared Use Case |
$0.0020 |
$0.0035 |
|
D |
(Medium Risk Provider) |
Mixed / Marketing |
$0.0030 |
$0.0035 |
|
E |
Standard |
Declared Use Case |
$0.0020 |
$0.0035 |
|
F |
(Higher Risk Provider) |
Mixed / Marketing |
$0.0030 |
$0.0035 |
|
T |
Basic / Unregistered |
Low Volume Mixed |
$0.0040 |
$0.0050 |
|
(Highest Risk Provider) |
||||
|
G |
Group Messaging (Pools) |
Special |
$0.0020 |
$0.0035 |
|
(incl Bridge Services |
||||
|
P |
Charity |
Special |
$0.0000 |
$0.0000 |
|
S |
Social Engagement |
Special |
Restricted |
Restricted |
|
Q |
Political Messaging |
Special |
$0.0020 |
$0.0035 |
|
X |
Emergency Services / Public Safety |
Special |
$0.0000 |
$0.0000 |
|
Z |
Large CSP Free Trial Offers |
Special |
$0.0020 |
$0.0035 |
|
Y |
(Trusted) Carrier Exemptions |
Special (Trusted) |
TBD |
TBD |
|
W |
(Less Trusted) Carrier Exemptions |
Special |
TBD |
TBD |
New - Shared Short Codes – Timeline
- As previously communicated, Shared Short codes will be banned upon availability of 10DLC as a sanctioned A2P messaging channel.
- Enforcement of this policy coincides with the grace period of unregistered 10DLC campaigns and begins June 1, 2021.
New - 10DLC Onboarding Documentation
- - AT&T is working on more detailed documentation for assistance and continuity of onboarding of 10DLC campaigns.
- - The document will include:
- * 1. Class matrix including final through put per class; trouble reporting information; various contact information; guide for submission of specific/unique uses cases.
- - This documentation is targeted for distribution on or about February 1, 2021.
Update - Single Short Code Invoice
- - Short Code SMS/MMS and FTEU pass through fees was consolidated on a single monthly invoice.
- - AT&T is working internally to resolve billing issues that arose with the initial transition.
Update – COVID related Short code Waivers
- - Existing approved Waivers for Short Code related messaging pass through fees are extended through March 31st, 2021.