AT&T 10DLC

Please see the information below provided by AT&T regarding details of their A2P 10DLC launch and rates.

NEW – 10DLC – There is conflicting information in the market.  See below for clarification and updates:

To allow additional time for industry readiness for AT&T 10DLC SMS launch, here are the official timelines:

- AT&T begins migration of DCA/aggregators to the AT&T class based 10DLC on February 1, 2021.

- AT&T Pass through MT fees will be applied to March 2021 traffic for invoicing in April 2021.

- AT&T does not plan to block traffic as of February or March simply because it is un-registered.

 * 1. Class “T” allows for un-registered traffic to continue to be delivered at a rate of $0.004 per MT.

 * 2. This is to allow additional time for scaling of the registration process to handle the number of brands to be registered.

 * 3. As of June 1, 2021, the grace period for unregistered traffic ends and unregistered traffic as of June 1, 2021 is subject to being blocked.

 

- There are no fines associated with the AT&T 10DLC product offering associated with the February product launch or March rating dates.

A2P 10DLC Message Class

Use Case

Campaign Type

SMS 10DLC Pass Through Fee Per Class  (MT only)

MMS 10DLC Pass Through Fee Per Class  (MT only)

(Risk Level)

A

Standard

Declared Use Case

$0.0020

$0.0035

B

(Low risk provider)

Mixed / Marketing

$0.0030

$0.0035

C

Standard

Declared Use Case

$0.0020

$0.0035

D

(Medium Risk Provider)

Mixed / Marketing

$0.0030

$0.0035

E

Standard

Declared Use Case

$0.0020

$0.0035

F

(Higher Risk Provider)

Mixed / Marketing

$0.0030

$0.0035

T

Basic / Unregistered

Low Volume Mixed

$0.0040

$0.0050

(Highest Risk Provider)

   

G

Group Messaging (Pools)

Special

$0.0020

$0.0035

(incl Bridge Services
or Anonymization)

P

Charity

Special

$0.0000

$0.0000

S

Social Engagement

Special

Restricted

Restricted

Q

Political Messaging

Special

$0.0020

$0.0035

X

Emergency Services / Public Safety

Special

$0.0000

$0.0000

Z

Large CSP Free Trial Offers
with strict controls

Special

$0.0020

$0.0035

Y

(Trusted) Carrier Exemptions

Special (Trusted)

TBD

TBD

W

(Less Trusted) Carrier Exemptions

Special

TBD

TBD

New - Shared Short Codes – Timeline

  • As previously communicated, Shared Short codes will be banned upon availability of 10DLC as a sanctioned A2P messaging channel.
  • Enforcement of this policy coincides with the grace period of unregistered 10DLC campaigns and begins June 1, 2021.

New - 10DLC Onboarding Documentation

  • - AT&T is working on more detailed documentation for assistance and continuity of onboarding of 10DLC campaigns.
  • - The document will include:
    • * 1. Class matrix including final through put per class; trouble reporting information; various contact information; guide for submission of specific/unique uses cases.
  • - This documentation is targeted for distribution on or about February 1, 2021.

Update - Single Short Code Invoice

  • - Short Code SMS/MMS and FTEU pass through fees was consolidated on a single monthly invoice.
  • - AT&T is working internally to resolve billing issues that arose with the initial transition.

Update – COVID related Short code Waivers

  • - Existing approved Waivers for Short Code related messaging pass through fees are extended through March 31st, 2021.