T-MOBILE 10 DLC
T-Mobile (including the former Sprint network) 10DLC program details:
Participating Carrier Requirements:
T-Mobile requires compliance with the terms of its Messaging Code of Conduct which is downloadable here. Additionally, the following terms apply to T-Mobile 10DLC programs:
- Customers should be prepared to prove ownership of the 10DLC number(s) they intend to use for a given campaign, and that such numbers are enabled for both SMS and voice.
- A Letter of Authorization will be required for those customers who use numbers assigned to a different NNID*.
- 10DLC numbers are prohibited from being shared across multiple businesses, entities, and organizations. Exceptions made are subject to a Special Business Review Request.
- Functionality Limitation: 10DLC will not support delivery receipts or Free to End User programs.
Additional Messaging Charges:
The following fees (provisioning and per message) will be charged by T-Mobile after February 28, 2021 and are subject to change prior to this date:
10DLC Campaign Service Activation or Migration: $50 one-time fee for each campaign provisioned.
- 10DLC SMS per message fee (MT and MO): This pass-through fee is being finalized by T-Mobile and is expected to be $0.003 after February 28.
- 10DLC MMS per message fee (MT and MO): This pass-through fee is being finalized by T-Mobile.
- T-Mobile NNID Registration: $2,000 one-time (This pass-through fee is charged where a customer requires creation and use of a separate NNID* for new 10DLC programs.)
- Special Business Review Request: $5,000 one-time. (This pass-through fee would apply to 10DLC edge cases that require special approval and configuration on the T-Mobile network outside of the regular 10DLC provisioning process. Examples: the use of proxy numbers (rideshare example), approval for sharing a 10DLC number, or high capacity required by a brand more than what is normally provided.
- New non-compliance fees for violation of practices spelled out in T-Mobile’s Code of Conduct.
- Text Enablement: $10,000. (This pass-through fee would apply if T-Mobile received a complaint where traffic is being sent from a long code prior to the program being fully approved by T-Mobile).
- Grey Route: $10 for each 10DLC message sent through a grey route. (This pass-through fee would apply if A2P messages are attempted to be routed as P2P messages after 10DLC is enabled).
- 10DLC Long Code Messaging Program Evasion: $1,000. (The pass-through fee would apply if a program were found to use evasion techniques like snowshoeing, unauthorized number replacement, and dynamic routing).
- Content Violation: $10,000. (T-Mobile may charge this pass-through fee for each unique instance of the third or any subsequent notification of a content violation involving the same content provider).
- Content violation is defined as sending messages in violation of the rules in the Code of Conduct, and are usually SHAFT violations (Sex, Hate, Alcohol, Firearms, Tobacco) but would also include spam or phishing, or messaging that meets the threshold of a Severity 0 violation per the CTIA Short Code Monitoring Handbook).
*Net Number ID