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Why Businesses Need SMS/MMS Text Messaging to Stay Connected
The landscape that dictates how companies reach consumers has changed considerably in the past few decades and is continuing to change at a rapid pace. In order to reach consumers, companies must be quick to adapt and take steps to incorporate different ways of communicating. In today’s ultra-connected world, consumers are often attached to their phones; they can access nearly everything they need with a few touches on the small device in their pocket. This includes communicating with companies and giving them their patronage. The most successful businesses take this information and use it to their advantage to get their message, and product, to their consumers.
Text messaging is a great way to do that. Text messages have a 98% open rate; compare that to the open rate of emails, at just 22%. Voice over Internet Protocol, or VoIP, provides a large amount of flexibility and creates a lot of options for businesses. It can handle sending and receiving message without trouble. It’s also great for companies because it can perform a number of tasks at a reasonable rate. There are two types of messages that your company will want to utilize- SMS (Short Message Service) and MMS (Multimedia Messaging Service). VoIP can give you the power to send both.
What is SMS and What Can it Do for You?
Short Message Service (SMS) is one of the oldest ways of sending text-based messages. Yet, it is critically important to communicating with today’s consumers. A survey conducted by one communications company found that 80% of consumers want to be able to communicate via text with the businesses they patronize.
With SMS capabilities, you can reach your customers directly. You can alert them to special deals, provide customer support, confirm orders, solicit feedback and more. When integrated into a VoIP service, you open even more possibilities. Your customers can send and receive SMS texts through your app or web portal. You can enable employee-to-employee instant messaging, SMS notifications and transcribe voicemails to SMS.
What is MMS and What are the Benefits?
Multimedia Messaging Service (MMS) gives you all the benefits of SMS and then takes it to the next level. As the name implies, with MMS you can send and receive a variety of media content, from still images to video and audio.
With an easy-to-use API, such as the one teli provides, your business will be able to send and receive MMS via any phone number that is text-enabled. You will be able to communicate more clearly with customers. For example, do you need them to send you an image of a product for customer service? Do you need to send a consumer an instructional video? MMS can enable that for you. Let teli enhance your communication and take your business to new heights.
Why teli is the Right Choice for Your Company
Teli can provide you with the top-notch service your company deserves. Teli ensures ease of use, can customize your service in just minutes, and a few lines of code opens a whole new world of communication between you and your customers. Many communications companies offer one-size-fits-all solutions, but teli knows you need more individualized service than that. We understand that every business is unique, and we will work with you to make sure your company has tailored solutions to fit your needs, finding the messaging service that is right for you.
Being able to effectively communicate with your consumers is key to making sure your company is successful in these hyper-connected times. Using VoIP to send and receive SMS and MMS communications will help you connect to your customers in new ways that will enhance the experience for both the company and the consumer. Contact teli today and get started!